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hello@aeternaworks.comBali

Journal

(05)

Notes for people opening, running or changing a hotel, villa or retreat. What to prepare before opening, what a website needs, and how a place should look and feel online before guests arrive.

  1. 01Launching a New Hospitality Brand: What to Prepare Before OpeningA twelve month timeline for the brand, signage, website, photography and booking setup of a new hotel, villa or retreat, and the opening mistakes it avoids.Before opening, Opening5 min
  2. 02When Should a New Hotel Start Its Branding?Why branding for a new hotel, villa or retreat should start 9 to 12 months before opening, what depends on it, and what to do if you are already late.Before opening3 min
  3. 03Selling Rooms Before They Exist: 3D Visuals for Pre-Opening MarketingHow hotels, villas and off-plan developments use photorealistic 3D renders to market and take bookings before construction ends, and how to brief them so they stay honest.Before opening4 min
  4. 04What Does a Boutique Hotel Actually Need on Its Website?The pages, booking path and photography a boutique hotel or villa website needs to turn browsing guests into direct bookings, and what to leave out.Opening, Running4 min
  5. 05Hotel Website Redesign: What Should Actually Change (and What Shouldn’t)How to redesign a hotel or villa website after a renovation, new ownership or repositioning without losing search traffic, and which changes actually bring bookings.Changing, Running4 min