All workCase 01 / 07 · Space

UPPF Booth

A booth for UPPF and UFILM at GIIAS Bandung 2025. Designed and visualised in 3D by us, then built for the show.

Client: UPPF
Location: Bandung
Year: 2025
Scope: Booth design, 3D visualisation

UPPF Booth, booth from the aisle, the lit back wall and the counter

Context

Paint protection film is hard to show at a motor show, because on a car it is meant to be invisible. The booth also had to carry two names, UPPF and UFILM, on one plot.

The challenge

Show a product that is meant to disappear, give two names one wall, and leave room to sit down and talk to buyers.

Approach

One long black wall does the work. The UFILM half carries car hoods in yellow, orange and grey, so visitors can see the finish up close. The UPPF half holds a large screen. Light-up letters run along the top for the aisle, a row of cabinets on an orange base keeps stock out of sight, and an orange and black counter on the corner greets people as they arrive. Bar tables fill the open side of the plot.

UPPF Booth, the counter and the hood wall from the corner

UPPF Booth, 3D model from the corner — 3D model from the corner

UPPF Booth, hood samples under the UFILM letters — Hood samples under the UFILM letters

Exploration

UPPF Booth, bar tables on the open side of the plot — Bar tables on the open side of the plot

UPPF Booth, 3D model, the open side — 3D model, the open side

UPPF Booth, 3D model, front view — 3D model, front view

Outcome

Built for GIIAS Bandung, 1 to 5 October 2025, in Pre Function Hall 01 of the Sudirman Grand Ballroom. The images here are our design renders. On the show floor the bar stools were swapped for lounge chairs. The UPPF and UFILM names and logos belong to UPPF.

Booth design, 3D visualisation · Bandung, 2025