Rumah Senja
A self-initiated website for Rumah Senja, an imagined collection of four private villas in Canggu and Ubud. Designed and built by us, end to end.
- Client
- Self-initiated concept
- Location
- Canggu & Ubud
- Year
- 2026
- Scope
- Website design, Development, Booking flow, Instagram content
- Live site
- rumah-senja-villas.vercel.app
Context
Most villa websites in Bali look alike: a slider of wide pool shots, a price table and a button that sends you to Airbnb. We wanted to design one for a small owner who would rather talk to guests directly.
The challenge
Make four houses feel distinct, give guests what they need to decide, and move bookings to WhatsApp without losing Airbnb as an option.
Approach
Each villa is written as a chapter, with its own cover, a short note in the owner’s voice and the plain facts: bedrooms, pool, how many it sleeps and the nightly rate. Villa pages walk through the house room by room and list what is nearby, timed from the front gate. A date picker shows taken nights and writes a WhatsApp message with the dates and guests filled in. The colour of the page follows the time of day in Bali, from pagi to malam. An eight slide Instagram carousel and a reel walk through the site for villa owners.
Exploration
On Instagram
A 24 second reel for villa owners that scrolls the site on a phone, from morning colours to night, and ends on booking through WhatsApp.
Outcome
A working site with four villa pages, a guide to what is nearby and a booking flow, live at rumah-senja-villas.vercel.app. Photography in the concept is from Unsplash.
Website design, Development, Booking flow, Instagram content · Canggu & Ubud, 2026
