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All workCase 05 / 06 · Space

Chery Tiggo 8 CSH Booth

A self-initiated booth concept for the Chery Tiggo 8 CSH at a motor show. It was not commissioned by Chery. Designed and visualised in 3D by us.

Client
Self-initiated concept
Location
Indonesia
Year
2026
Scope
Booth design, 3D visualisation
Chery Tiggo 8 CSH Booth, booth from the front, the hero car and the headline wall

Context

The Tiggo 8 CSH is sold on one claim: a hybrid that does better than an EV. We wanted to see how a booth could make that claim at a glance, in a hall full of competing screens.

The challenge

Give two cars room to be seen from every side, with a clear front for the headline, and still leave space to sit down and talk.

Approach

The booth is a circle in the brand’s teal, ringed by slim light posts that let people see in from any aisle. The hero car stands on a lit turntable in front of a curved wall carrying the headline. A second car sits at the edge for walk-arounds, and the back of the wall holds a counter, a screen and storage. Bar tables sit between the posts.

Chery Tiggo 8 CSH Booth, hero car on the turntable
Chery Tiggo 8 CSH Booth, plan view from above
Plan view from above
Chery Tiggo 8 CSH Booth, back of the wall, counter and screen
Back of the wall, counter and screen

Exploration

Chery Tiggo 8 CSH Booth, three quarter view with both cars
Three quarter view with both cars
Chery Tiggo 8 CSH Booth, headline wall, detail
Headline wall, detail
Chery Tiggo 8 CSH Booth, light posts and bar tables
Light posts and bar tables

Outcome

A concept in 3D, shown here as renders. It has not been built. The Chery name, logo and cars belong to Chery.

Booth design, 3D visualisation · Indonesia, 2026